Web Developer Tools
http://erickuail942.jigsy.com/entries/general/12-steps-to-finding-the-perfect-ecommerce-website-do-s-and-don-ts
Try to keep your paragraphs to just 6 to 7 lines with proper spacing between each one. Attempt to implement sub-titles to separate a number of paragraphs, as this develops much easier reading and is more attention